and at least 17 countries-a big jump from the 6 million customers the company had recorded in January, she says. The program boasts more than 8 million subscribers spanning the U.S. Instant Ink has been a global success for HP, says Adrienne Spear, a printer supplies analyst at the market research firm Gap Intelligence. ![]() In Consumer Reports' annual printers survey, the expense of ink or toner replacement is a frequently cited pain point-affecting the owners of 1 in 5 printers. For an additional block of 10 pages, HP would charge a dollar to the credit card on file.įor three years, the plan seemed like a good way to avoid feeling ripped off by high ink prices. If you needed to print more than 15 pages, of course you could do that. So long as you stayed within your monthly 15-page limit, you could ostensibly never pay a fee. ![]() (These ads wouldn’t count against your 15-page quota.) ![]() HP would also send ads directly to your printer after every five pages printed. To participate in the free plan, you had to put a credit card on file with HP and agree to receive promotional emails. ![]() HP monitors the printer's output through an internet connection and sends new ink cartridges whenever the ink runs low. Under HP's subscription service, consumers pay for the number of pages printed every month, not for ink cartridges.
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